What we are fixing:
Business Intelligence is all about juicing data to get insights that will make better, smarter decisions.
Cannot trust what's out of your BI Tools if you do not trust what's in.
You may have the smartest decision makers and have bought the smartest algorithm for your semantic analytics, if you do not rely on the content you analyze, you can not rely on any decisions you're going to make.
How we are fixing it:
Feed your BI tools with content profile you define.
1. Define what content you are looking for with TrustedOut
For example, you need some insights on American and eating and drinking. Ask TrustOut for:
- Content in the US
- Media must be talking about Eating and Drinking
- but you are looking for the Lifestyle part, not the Industrial part, meaning you want to remove all about Food Processing and Food and Beverage Services.