What we’ve learned so far.
A month ago we announced: “TrustedOut partners with Xandr to bring new intelligence in targeting capabilities”
Collaboration went very well and a month later, here’s what we’ve learned about TrustedOut for Xandr:
To make the process totally frictionless, we profile the destination site and use this profiling to build a similar corpus and get the list of media from it. This list of media is then connected to Xandr, as the trusted whitelist.
100% of the whitelist coming out of the corpus created, and if necessary, fine-tuned and/or validated by the brand manager, is following TrustedOut’s holistic profiling process
Nothing but Safe Media.
No Games, No Directory, No Platform.
And all local. If you select the country and/or the language, 100% will be from your selected countries and/or languages.
We’ve enjoyed significantly more impressions viewed per domain.
While Premium, we’ve also noticed cheaper CPM.
Bottom line: TrustedOut is frictionless because industrializable, totally safe and Premium for your brand.
Want to give it a shot? Let us know!