Distrust in media is an issue everywhere. While trust in media in the US has stabilized around 40% (who trust), it was in the 70s-ish% in 1970. The situation is and is getting worse in Europe, as this Liberation article says :
“While there is also a downward trend of between 2% and 4% in most European countries, France is experiencing the largest drop in confidence. Above all, with only 24% of French people trusting the media, the country is 37th out of 38, just ahead of South Korea (22%). By way of comparison, the confidence rate is 47% in Germany or 40% in the United Kingdom.”
No trust in content, No trust in decisions made from it.
Can you imagine betting your future, the future of your business, on content you do not trust?
Can you imagine displaying your brand, the brand you’ve spent years building respect and trust on, on environment you don’t know, that do not fit your brand’s values?
Can you imagine having your PR and watch team listening media without understanding the profile of those media?
It is the motto of TrustedOut. The reason of our name: “If it’s not trusted in, it cannot be trusted out.”
Trusted Content should be like water or electricity: A Utility.
You need water. You open the faucet. You do not test the water. You trust it. You simply use it when you need it. Anytime. All the time.
You need electricity, You switch it on. You do not test the electrical. You simply use it when you need it. Anytime. All the time.
Imagine Trusted Content the same way.
You need trusted content. You open TrustedOut, define what you trust so you can trust the content you get. You simply use it when you need it. Anytime. All the time.
We now offer Unlimited access to TrustedOut, so access to content you trust is totally frictionless.
Define the content you trust for every segment of your business.
Hereafter is an example of an Enterprise organized by Industry. Also applies to any other type of business organization.