In a recent article from The Drum, “Why brands such as Doritos and Mastercard are removing the names from their logos”
“Extreme, telegraphic simplicity…”
…is very useful in the small and rapidly moving spaces of a device-dependent world. So, if words get in the way, remove them.”
“The harder it gets to connect to younger audiences, the bolder brands will need to become with moves like wordmark removal”
“It is noticeable that it requires bold creative leadership from both the client and agency to take those risks.”
Why would you risk your brand consistency at any stage in advertising?
Yes, removing the name from the logo is the ultimate step, the dream case, the results of years of consistency in building your brand.
The first step to achieving consistent branding is realizing that you have to ultimately gain control of your branding so that everyone is singing from the same song sheet. [source]
Is your brand consistent?
“An inconsistent brand is a confusing and unreliable brand. These are traits that drive customers away, not attract them. ” says Crowdspring, “If your brand constantly changes, it’s hard for customers or clients to wrap their minds around what it’s about. And, it’s even harder to gain trust, confidence and customer loyalty.”
Why would you compromise a hard and long gained brand consistency by advertising on media not consistent with your brand?
“Your brand promises must be consistent with the reality of your customers’ brand experience.
Every company has a brand identity.
This is true for your company whether you’ve made a single conscious branding decision or not.
And that’s why it’s vitally important to make conscious, consistent branding choices. The decisions left unmade, and a brand left untended may hurt your business.” [source]
TrustedOut secures your Brand and preserves your Brand Consistency.
Questions? Contact us!