Only 1 in 5 believes the system is working, and 1 in 2 thinks the reverse.
In this article, Why The Most Trusted Brands Will Also Be The Most Successful, Which-50 Media writes: “According to the authors (2019 Global Edelman Trust Index), “Trust has changed profoundly in the past year — people have shifted their trust to the relationships within their control.”. Indeed, the study revealed an urgent desire for change. “All [customers] share an urgent desire for change. Only one in five feels that the system is working for them, with nearly half of the mass population believing that the system is failing them.”
Why? Growing distrust in Media and Gov.
Reminder: Customers (readers) will give the most value to brands that they trust to do the right thing by them.
1/ Proof: 50% more trust on media I use vs media in general.
2/ Point: Consumer/reader Trust is Brand value.
3/ Caution: Hazardous ad placements impact brand value.
Bottom line: CMOs must analyze and advertise on sites they trust.
Deliver Trustworthy and Smarter Social Intelligence.
Can you make strategic decisions on doubtful insights?
Fix Brand Safety with AI-operated WhiteListing.
Can you afford to put your brand at risk?
Questions? Contact us!