TrustedOut and Demand Science: A very exciting new chapter! [updated]
We share the same vision. From day 1, TrustedOut's vision was to extensively use AI to profile content in an ...
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Introducing How-Tos
Now available, Tutorials to become a TrustedOut Ninja in Minutes! Note: Of course, you can read those tutorials but ...
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The political role of Advertisers.
Advertisers have a major role on our society. Internet has a major role on our society. Advertising has a ...
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Lessons for growing publisher revenue by removing 3rd party tracking* – Updated
The ad market is shaking. We wanted to share 3 articles we found interesting: "Returning to media planning" in Ad-Exchange.fr ...
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TrustedOut Benefits. For Advertisers and Publishers. For Brand Managers and Analysts.
For the Advertiser: The need for a new source of intelligence in targeting Advertisers want a perfect targeting for their ...
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Comparing humorous/satirical sites in the US vs France (update: 4/2021 vs 8/2020)
For today's post, we decided to compare editorial focuses for media spotted as humorous/satirical vs August last year. USA: ...
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AI-powered classifications vs Keywords. Part 2/2: Evolution over time.
For content selection: AI-powered classifications can sense Editorial Orientations AND Evolution over time. Keywords cannot. For years, access to ...
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AI-powered classifications vs Keywords. Part 1/2: Editorial Orientations detection.[updated]
Going beyond a 1-dimensional access to knowledge. For years, access to knowledge has been ruled by keywords presence. Search ...
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Lessons for growing publisher revenue by removing 3rd party tracking*
The end of 3rd party cookies On January 14th of this year, Google wrote: Building a more private web: A ...
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Building a Corpus and Getting relevant articles from a list of articles.
Last week we demoed how, from a list of URLs, you can optimize your communication! This week, we will ...
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Editorial Intelligence to find your communication targets.
The case: How, from a list of URLs, can I optimize my communication? To preserve the confidentiality of those ...
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TrustedOut’s Ad Campaign Curation: Simple, Safe and Permanently Updated.
Your Corpus is ready? So is your Curation for your DSP. Short post today, as the process of connecting ...
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Semantic BI and AdTech Business cases
Hereafter is a quick compilation of business cases solved with TrustedOut Semantic BI: Want to get and keep on receiving ...
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Content is all about Trust. Trust is Personal.
"Bias in Others' News a Greater Concern Than Bias in Own News" This article from Gallup (illustration above) confirms what ...
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Contextual relevance is key to customers. Profiling is key to Contextual relevance.
Credits IAS https://insider.integralads.com/contextual-advertising-research Ads must be relevant to content. In a report we encourage to read, IAS explores the ...
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Solutions for Publishers
What we are fixing: How am I perceived? How do I compare? Are my Editorial efforts visible? Publishers need an ...
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Corpus Reports: Brand Safety Surveillance and Analytics Perimeters Watch.
New: Corpus Reports. Easy to read, Easy to share. We are delighted to introduce within our Customer User Interface, ...
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Introducing All periods Expertise for Media and Sources
What Expertise over a period means: TrustedOut's AI compares every word and expression of every article in a country ...
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Discover new media/sources with Related Profiles.
Want more Media/Sources? Introducing Related Profiles. Let's take an example: You are looking for Media Specialized in Music in France ...
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It was 2020.
Happy new year! For sure, 2020 will be remembered. For this 1st post of the year, we wanted to have ...
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Keywords vs classifications blacklists for your ad campaigns.
How to avoid some context? Keywords vs Classifications bans. Both methods are compatible and serve different purposes. Keywords bans avoid ...
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Holistic Media Profiling is us.
Profiling Content & Expertise + Perception + Orientation After 2 years of development, we are proud to announce the completion ...
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Introducing URL Curation. Feeding BI and AdTech with context they need.
Lowering granularity in content intelligence. We demoed you don't have to choose between Brand Safety and Performance in our recent ...
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Watch the content your BI is based on and where your brand is exposed in your ad campaigns.
Is the content you base your decision on the one you trust? Is your brand appearing within sites you ...
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Want to know where your brand was exposed in your last ad campaign?
Never too late to know how and where your brand was exposed For obvious confidentiality, we won't reveal the client ...
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TrustedOut for Xandr: Branding AND Business Performance.
Get both: Branding AND Business Performance! We recently published the results of our A/B test: With vs Without TrustedOut for ...
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Lessons for growing publisher revenue by removing 3rd party tracking*
This post was originally on August 3rd 2020 The end of 3rd party cookies On January 14th of this year, ...
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A/B test: Ad campaign curation comparison. With/Without TrustedOut.
"impressions don’t buy anything – only real people do." We couldn't agree more with Judy Shapiro - Editor-in-Chief at ...
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SSP* coverages in the USA and France.
Target SSPs within your Corpus/WhiteList As we announced on August 17th, TrustedOut now allows you to target your favorite SSP ...
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New for your ad campaign whitelists: Target SSPs and Add Mobile Apps
Adding SSPs to Media Profiles Now TrustedOut adds authorized SSPs to Media Profiles. Example above is BFMTV Add a ...
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TrustedOut for Xandr: First results
What we've learned so far. A month ago we announced: "TrustedOut partners with Xandr to bring new intelligence in ...
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Introducing the Brand Safety Report
Get a report on your ad campaign whitelist. You are running or ran an ad campaign and want to make ...
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Media covering Preventive Medicine also talk about…
Preventive Medicine next to what other Editorial Classifications? In France? In the US? Preamble: Radar charts above are made to ...
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TrustedOut partners with Xandr to bring new intelligence in targeting capabilities
We are extremely proud to announce that TrustedOut is now available to buyers through the Xandr platform. Through this ...
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How Health is covered depending on Political Orientations. US vs France.
In the radars above, we analyzed Editorial Classifications in Media in the US and France, in between June ...
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Introducing Religious Orientation in Media
Learnings on Editorial Coverages: Media Spotted as Religiously Oriented in the USA vs France. Last week, we announced the ...
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Introducing Political Orientations Spotted in Media.
Learnings on Editorial Coverages: Far Left vs Far Right and US vs France. New: We can now spot Political ...
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Nielsen’s Ad spent vs TrustedOut Editorial classifications. What is bought, What is written.
Where advertising budgets went in Q1 The chart above is from MarketingCharts showing the Top 10 Advertising Categories in Q1 ...
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Helping Brand Managers address the Football lovers market
TrustedOut Quadrant for Football lovers In a previous post we explained the TrustedOut's Benefits and its Quadrant: A unique ...
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Covid-19 Editorial Trends. Why it matters to Advertising and Marketing.
How do Editorial focuses evolve with the Covid-19? Covid-19/Coronavirus is a major disruption in almost everything. It has been the ...
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