Lowering granularity in content intelligence.
We demoed you don’t have to choose between Brand Safety and Performance in our recent post: TrustedOut for Xandr: Branding AND Business Performance.
From Sources Whitelisting for BI and Domains Whitelisting for AdTech, we’re now offering curation at the URL level.
Delivering URLs your analytics and ad campaigns need. Now.
This lowest level of granularity is now available to Analytics tools for the BI sector and your DSP for the AdTech sector.
Process remains the same, as simple as possible: As shown in the chart above:
- Create your Corpus with your definition of content you trust: taxonomy with level of expertise, content from publishers perceived toxic and political, religious or satirical orientations.
- Get corresponding URLs delivered to your BI system or your DSP in a timely manner.
AdTech test drive: A/B testing with vs without URL Whitelisting.
You now know we love A/B testing 🙂
So did a new one to compare the very same campaign, very same creatives, very same budget. One campaign with TrustedOut URL Curation and one withtout TrustedOut.
Here’s what we noticed:
Budget: Much better Click-Thru-Rate.
Measured CTR is the ratio clicks vs measured impressions. CTR with TrustedOut is significantly better.
Branding: Much better Viewability.
Prospects: High profile from huge percentage browsing on mobile.
Want to give it a shot? Contact us!