“Fake news” means almost nothing.

This post is inspired by this Washington Post article

3 Americans out of 4 believe traditional news organizations report “fake news.”…

This number came from a 2018 Monmouth University poll.

We will not comment or enter in the political argument but focus on the definition of what “fake news” means.

… but what does “fake news” mean?

“When you see the result, you don’t know what it means,” argued Tom Rosenstiel, executive director of American Press Institute, who has a background in polling with Pew Research.

“It could mean stories I don’t like, stories that are critical of a person I like, stories that have a factual error, stories that are fundamentally wrong, or stories made up out of whole cloth by pranksters or political propagandists,” he said.

Are “fake news” “factual coverage I don’t like”?

And if “fake news” includes “factual coverage that I don’t like,” it’s no wonder the negative numbers are so high. If it also includes “editorial decisions” that reflect negatively on a particular officeholder, it’s even less wonder.

It’s not about “fake”, it’s about “your definition of Trust”.

The level of trust on “Media I use” is 50% higher than Media in general.

… and your definition of trust is what TrustedOut is all about.

A database of AI-profiled Media.

”For analytics and brand safety,
what’s not Trusted In, can not be Trusted Out.”

Questions? Shoot!


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Freddy Mini

CEO & Co-founder