“It takes 20 years to build a reputation and 5 minutes to ruin it…
… if you think about that, you’ll do things differently” – Warren Buffett
That was a post we wrote in June 2019.
Brands behaviors on Coronavirus impact their trustworthiness.
We highly recommend reading the most awaited 2020 Edelman Trust Barometer. This post is about our takeaways, focused on the vital trust in Brands
Solve, don’t sell.
Brands vs Gov.: Critical. Faster and more effective.
More than ever, Trust in a brand is very meaningful, if not emotional. People believe Brand are playing a critical role in addressing the crisis and, believe Brands respond faster and more effectively than the government.
Brands to help gov. (not the other way around)
Brands to be a reliable news source.
Remember this recent post? Coronavirus amplifies the gap in trust showing, and it’s no news, distrust in News Media.
Well, Trust in Brands also means serving as reliable source:
Think People, not Business.
Under attack, and especially one of this magnitude, people matter. All of them, inside and outside your brand reach.
And, of course, what you produce must help with its purpose and be affordable.
Now is not the time for wild creativity in product launches and commercial campaigns.
Don’t hide, Be visible. Reassure. Strengthen your brand trust.
Do not stop communicating. To the contrary, reassure on your brand values and apply the advices above.
To apply those advices on ourselves:
TrustedOut in April. Free.
For brands (US or France)
You are the Manager of a recognized brand in the US or France, contact us and we’ll help you build the perfect whitelist for your next ad campaign.
For analysts (US or France)
Your are an analyst for a solid Business in the US or France, contact us and we’ll help you create the perfect corpus to trust the sources and thus, trust your decisions.