Remember the split in trust in Media between Republicans and Democrats?
Trust in Media: GOP 33%, Dem. 66%
We wrote this:
Coronavirus update: GOP 25% (-8%), Dems 61% (-5%)
“Americans are largely approving of how U.S. institutions and leaders are responding to the coronavirus situation.
Hospitals are held in the highest regard during this health crisis, consistent with the high trust and ethical ratings medical and health workers receive in normal times.”
Appraisals evolve over time. So do our classifications.
As we wrote here, our classifications operated by Artificial Intelligence are the only ones to capture and update over time:
Why it matters to Brands?
As we wrote, Advertisers have a major role on our society.
Internet has a major role on our society.
Advertising has a major role on the Internet
In other words, Advertisers money fuels web sites that have a major role on our Society. We already know the impact on elections, but is it limited to it?
Brands must be careful with where their ads appear as consumers associate the brand with the content around.
Not only for Brand Safety violations but for Political orientations.
“Whitelisting, which only allows ads to be placed in approved environments, may in fact be the best brand safety insurance.” – AdWeek
We have the solution: