Can’t resist just cutting and pasting the very first sentence here “Consumer trust is a vital and a key differentiator for publishers in a competitive environment. Fostering trust, prioritizing consumer rights and offering transparency of data practices is more important than ever before for premium publishers.” from this article from Digital Content Next
Sounds like our previous post on TrustedOut Market, doesn’t it?
So, unsurprisingly, we loved this article. Here are our takeaways:
Gap between trust in traditional and social media is now at an all-time high.
- The US and Canada and European markets also registered significant trust in traditional media and search compared to social media. Trust in traditional media is at its highest-ever historical level at 65% in US and Canada and 60% in Europe, trust in search at 61% and 59%, respectively. However, rust in social media in both markets is at 34%.
- The percentage gap between trust in traditional and social media is now at an all-time high of 31-points in US and Canada and a 26-point gap in Europe.
- In terms of political differences, consumers who identify as Republican voters show only 33% trust in media compared to 69% of Democrats voters.
#MeToo shift from the “mass population” to the “informed public
Further, more women, think that the #metoo movement, (plus 23 percentage points year-over-year) than men (plus 18 percentage points) shift from the “mass population” to the “informed public” segment.
CEO to take the lead. Don’t wait for government!
People are also looking to leaders to take charge and initiate change. More than three-quarters (76%) of respondents report that CEOs should take the lead on change rather than waiting for government to impose it.
First priority: equal pay. Last: fake news
Specific needs for positive change include: equal pay (65%), prejudice and discrimination (64%), training for jobs of tomorrow (64%), environment (56%), personal data (55%), sexual harassment (47%) and fake news (37%).