Our content team worked very hard to define, what we hope is “the most comprehensive and media profiles database, and select all the necessary fields and always up-to-date taxonomy. Of course, this is an on-going process but so far….
We are today at 66 fields and 450 categories.
Along the way, we challenged ourselves on how insightful a field would be to decide to add it.
“Out of digital” is a field collecting all supports beyond online for a media, such as paper, radio, TV….
Now, the question is: Does it matter? or for TrustedOut goal…
Do Pure Players have an impact on your analytics?
We ran our Corpus Analytics on the Corpus used for the BPI Events:
And did an A/B testing, all media and Pure Players only with 2 versions of a Corpus using the very same analytics tools, here Netvibes, and arrive to the conclusion:
Yes, Pure Players influence your analytics.
So, we kept “Out of digital” for our Corpus Intelligence and now our AI keeps on updating it at all time.
