Vision and Benefits
Our Vision: Trusted Content as a Utility
Distrust in Media is a major, major issue.
Distrust in media is an issue everywhere. While trust in media in the US has stabilized around 40% (who trust), it was in the 70s-ish% in 1970. The situation is and is getting worse in Europe, as this Liberation article says :
“While there is also a downward trend of between 2% and 4% in most European countries, France is experiencing the largest drop in confidence. Above all, with only 24% of French people trusting the media, the country is 37th out of 38, just ahead of South Korea (22%). By way of comparison, the confidence rate is 47% in Germany or 40% in the United Kingdom.”
No trust in content, No trust in decisions made from it.
Can you imagine betting your future, the future of your business, on content you do not trust?
Can you imagine displaying your brand, the brand you’ve spent years building respect and trust on, on environment you don’t know, that do not fit your brand’s values?
Can you imagine having your PR and watch team listening media without understanding the profile of those media?
It is the motto of TrustedOut. The reason of our name: “If it’s not trusted in, it cannot be trusted out.”.
Trusted Content should be like water or electricity: A Utility.
You need water. You open the faucet. You do not test the water. You trust it. You simply use it when you need it. Anytime. All the time.
You need electricity, You switch it on. You do not test the electrical. You simply use it when you need it. Anytime. All the time.
Imagine Trusted Content the same way.
You need trusted content. You open TrustedOut, define what you trust so you can trust the content you get. You simply use it when you need it. Anytime. All the time.
We now offer Unlimited access to TrustedOut, so access to content you trust is totally frictionless.
Define the content you trust for every segment of your business.
Hereafter is an example of an Enterprise organized by Industry. Also applies to any other type of business organization.
For Advertisers, Publishers, Brand Managers, Analysts...
For the Advertiser:
The need for a new source of intelligence in targeting
Advertisers want a perfect targeting for their campaigns. With the end of 3rd party cookies, Advertisers will have to rely on other sources of intelligence to target the perfect page for ad insertions.
No self-declaration. No bias.
TrustedOut is totally independent from any preset lists and is entirely powered by AI using countrywide published content. This guarantees our content profiling to be unbiased, universally able on any matter and always up-to-date. We do NOT use any self-declared data coming from anyone. We listen, profile. All the time.
Dialect detection means no dependence on keywords.
How can you, for example, target the Healthcare Industry? With a list of keywords? Who did it? Is it up-to-date?… Hard to manage. Instead TrustedOut listens and profiles everything published and keeps on learning the words and expressions, the “dialects” (or “bags of words”), for each and every classifications. This way, the definition of “Healthcare, in our example, always captures the words and expressions used for this targeting. No worries. No lists, potentially biased and out-dated. You are covered. Always.
Profiling Intelligence must be at insertion time.
Content perception varies upon time. A page/an article can be perceived primarily in one classification and, over time, in another one. In this example, we see first “Employment” at publishing time and 3 weeks later, “Seniors”. Same with the dialect words and expressions, it all evolves over time which is key for a perfect targeting.
For the Publisher:
The need for a precise, external and unbiased product pulse.
Like any businesses, publishers need a trustworthy, unsolicited, unbiased look at what they publish. This goes for articles, feeds/sources and the whole media (distinct domain). Not only is this critical to pilot a business but also to compare with others.
The end of self-declarations for special ops.
TrustedOut provides always-up-to-date profiling of a section or the whole of a media. It also provides trends which can be compared. The end of self-evaluations, self-declarations for a more trusted relationships with your sponsors and commercial partners.
Editorial trends and KPI measurement.
TrustedOut profiles published and exposed content. All of it and at all time. This means measuring editorial trends and positioning. Amongst a media and across a market, a region or a country. Mapping Editorial trends pictures how one reacts to a matter in depth and in time. Finally, it also measures performances and the balance of demand/delivery.
For the Brand Manager:
Brand Consistency Builds Brand Awareness
Marketers know Brand Consistency is key to build and keep awareness and credibility. To keep brands consistency, brands must be totally safe and not appear in an environment not consistent with its values. TrustedOut allows Marketers to define the content appropriate for their brands and get corresponding Whitelists where to deliver the right communication.
Consistency, inside and outside.
Branding is not reserved to marketers. Everyone within an organization, employees, board members, partners and, of course, customers and prospects should all have access to a curated list of sources related to the brand.
Consistency in PR goals and measurements.
Direct your PR efforts to where you want your brand to be and use our instant profiling to measure evolutions and progresses. Define KPIs with your PR departments and measure your ROI on a classification, a perception, a competition.
For the Analyst:
Must trust the Content in to trust the decisions out.
The mandatory first step in any analytics is to trust the content/data you are going to analyze. If you do not, results will be unreliable and worst, decisions you are going to make might be dangerous and disastrous to your business and brand. Bottom line: if no trust in, then no Trust Out.
Who reacts to what, and how.
Analyze how an event, product launch or local news, are classified and where. A great source of insights on how to prepare for a new launch or positioning.
Watching the future.
Industries keep on evolving. Be on alert about what technology is popping up, how it is received amongst content oriented, political or else, and where it is happening.